
Meet Coach Vici
Here to help you reach your goals
AI Coaching brings you Coach Vici – a chatbot designed as a digital helping hand to aid your employees in reaching their goals. Coach Vici was created by a team of coaches and researchers who used proven coaching and goal attainment theories. Furthermore, the digital coach is available 24/7 to assist companies with democratising coaching and improving employee and organisational performance.
The chatbot bridges the gaps between human-to-human coaching sessions by providing users with seamless, ongoing, and measurably effective goal-setting check-ins through the intuitive user interface.
Coach Vici is the brainchild of coaching researcher Dr Nicky Terblanche. Dr Nicky is Head of Leadership Coaching at Stellenbosch University Business School and a leading researcher into the future of human-machine collaborative coaching. Coach Vici is backed by AI Coaching, a trusted brand that leverages research and high academic standards: never resting and always pursuing improvement and innovation.
Veni. Vidi. Vici.
CoachVici helps your organisation improve employee and organisational performance
Performance
Culture
Cost
White Labelling
EVP
The Mission
Establish coaching for all humans to help reach goals.
Numerous academic meta-studies confirm: organisational coaching is effective in helping employees to be happier and more productive. Consequently coaching at scale is for the mutual benefit of the individual and the organisation.
Coach Vici is as effective as human coaches to help you reach your goals. Correspondingly it is used by organisations to help employees set and align their individual goals with the current organisational strategy, CoachVici will help employees stay on top of their game.


The Expertise
Dr Nicky Terblanche (PhD, MPhil, MScEng)
Founded in 2019, Coach Vici is the brainchild of Dr Nicky Terblanche (PhD); Head of Leadership Coaching at Stellenbosch University Business School and leading researcher into the future of human / machine collaborative coaching.
Dr. Terblanche started his career in software engineering after completing his Masters’s in Engineering specialising in artificial intelligence. He later transitioned to the world of coaching completing a PhD in the field and has been running a private coaching practice since 2009.
Moreover, as a researcher rather than a natural entrepreneur, Nicky’s main goal is to give wide access to the positive impact that his work can have on people’s personal lives.
News
Reflections on AI Coaching – Introduction, and ChatGPT…
I have been researching AI Chatbot Coaching for the past 5 years. It all started as pure curiosity and a…
Reflections on AI Coaching #2 – Types of AI coaches
Before I recall the past and ponder the future of AI coaching I should explaining in very basic terms what…
Reflections on AI Coaching #3 – How to create an AI Coach
When I set out to create an AI coach five years ago I realised I had no guidelines to follow.…
Reflections on AI Coaching #4 – Will people use it?
My days as software engineer taught me that “build it and they will come” does not apply to technology, not…
Reflections on AI Coaching #5 – Does AI Coaching really work?
After understanding what will drive people to use Coach Vici (performance!) we set out to ask the most important question…
Reflections on AI Coaching #6 – In which context does AI Coaching work?
We did a number of studies to get a better understanding of how and where Coach Vici (and Vidi) could…
Reflections on AI Coaching #7 – How AI coaches could help us understand human coaching better
Although coaching research has grown significantly in the last 10 years there is still a lot we don’t know about…
Coach Vici and its creator featured in the media
eNCA
BusinessInsider
Radio 2000
SAfm
Research
Coach Vici is based on science
Dr. Terblanche is currently a world-leading authority in artificial intelligence coaching research and its clinical application. Chiefly his work is backed by Stellenbosch University and with access to a wealth of coaching research and data. Coach Vici is pioneering the exploration into the Future of Coaching.

Adoption
Adoption factors and moderating effects of age and gender that influence the intention to use a non-directive reflective coaching chatbot.
Innovative
Coach Vici was created using the Designing AI Coaching (DAIC) framework that was published in an international peer reviewed journal.
Effective
Vici was used in a technology adoptions study and recently a ground-breaking longitudinal randomized control trial study found Coach Vici to help people achieve their goals at double the rate than people who did not use Vici (this study is currently undergoing peer review).
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